About CRACK IT

 Many of the global scientific and business challenges facing the bioscience sector involve the use of animals - from the need for more efficient and effective technologies to the poor translation of animal research to humans. CRACK IT is a new initiative from the NC3Rs, which has been designed to solve these challenges by connecting scientists from different disciplines, stimulating research and development ideas which will replace, reduce and refine the use of animals (the 3Rs). Ideas that will lead to better science.

CRACK IT has three parts:

• CRACK a Challenge: Could you help solve a 3Rs challenge facing the bioscience industry? Access funding from the NC3Rs and other contributions from industry such as data, compounds and equipment to turn your idea into reality.
• POSE a Challenge: Does your research or business face a challenge which involves the use of animals? Seek new partners and resources, and engage the global brain in providing a solution to your challenge.
• SHARE a solution: Got a bright idea or new technology that could replace, reduce or refine the use of animals? Find a partner to help you validate the technology or simply promote to a wider audience.

Through CRACK IT we aim to drive the 3Rs by:

• Accelerating the translation of new ideas, technologies and methods into practice
• Linking the best minds from the life sciences, chemistry, mathematics and engineering communities
• Funding innovative research with the potential to address global scientific and business challenges

To launch CRACK IT we have been working with the pharmaceutical, chemical and consumer product industries to identify areas with business and strategic relevance that are linked to the challenges of research involving animals.